Millenials Dream Jobs and Its Impact to Ecomonics
Most of millenials activities cannot be separated from digital and internet, including their dream jobs. Asking elementary students for their dream job, most of their answer are different with the common answer of baby boomers, X, even Y generation. No more police, pilot, doctor, or teacher become their dream jobs but selebgram, and youtuber. Awkarin, Young Lex, Ria Ricis, Atta Halilintar, Raditya Dika are well known selebgram and youtuber. They become influencer for most of millenials for doing their hobby and get wealthy. Selebgram income is up to 150 million rupiah per month from endorsement while youtuber income is up to 5 billion per month from adsense, selling their own product, affiliate marketing, and sponsorship. With this fantastic income, no wonder it become millenials dream jobs. Having a sport car, luxury house, traveling around the world in a young age are the potrait of them.
The selebgram and youtuber phenomenon is just like ice mountain phenomenon. Their fantastic income also have a good impact to the ecomonic conditions. Most of the selebgram endorsment come from local brand for example for fabrics, bag, or shoes product. Not only from local brand, the endorsement sometimes come from unpredictable product. In television era, we never imagine that fruit store or home made food will be promoted by popular selebrity. But with this digital era, not only fruit store or home made food, even house cleaning service is promoted by selebrity. With this retail endorsement, the marketing for the local brand become easier. Vice versa, several selebrity realize that their popularity also potential for their business. They make a new brand for snack, fragrance, fast food, cosmetics, clothes, and tavel tour. It also create a new jobs and give a multiplier impact to the economic. For the youtuber phonemon also create a new job. Creative industry that also need camera and editing skill to support the content creator also create a new interesting jobs for millenials.
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